More space and short distances: changed hall concept for südback
admin 2020/12/28 14:40:58

28th edition of the trade fair for bakers to be staged in six opposite halls / Snacks, ice cream and coffee as the main trends


                As the year's largest trade fair for bakers, südback 2019 will open its doors in Stuttgart in September with a changed hall concept and an additional 10,000 square metres of exhibition space. "We used last year to successfully reposition the 28th edition of südback," said Project Manager Anne-Kathrin Müller describing the development since the last südback two years ago. "We are therefore shortening the distances to the trade fair highlights for trade visitors and can now offer exhibitors more space for their product innovations."


                This was made possible by the completion of the Paul Horn Hall (Hall 10) last year. "Thanks to the new compact hall block, we can open up südback better than before because the opposite Halls 5, 7 and 9 as well as the Paul Horn Hall (Hall 10), the Alfred Kärcher Hall (Hall 8) and the Oskar Lapp Hall (Hall 6) allow an optimised flow of visitors," said Anne-Kathrin Müller describing the advantages of the new hall structure. "It is now possible to use the two entrances to the trade fair, East and West. This produces another advantage for visitors and exhibitors since they equalise the visitor flows!"


Mixing of the products and services
The distribution of the trade fair activity to the six opposite halls will lead to close links between all relevant key topics in future.
Trade visitors will now find in every hall at least one key player from the important industries. Every hall therefore now contains a compact overview of important trends and the latest topics on the baking market. The new structure also offers exhibitors advantages because it prevents monothematic restriction to one trade fair highlight.

                The enlarged exhibition area will remove the waiting list for exhibitors this year. The companies will therefore have more space for their presentation while several new exhibitors could also be considered. However, the expansion of the trade fair also means that trade visitors should plan more time to attend südback.


Key trends: snacks, ice cream and coffee
During südback 2019 bakers, confectioners and decision-makers from related gastronomic business forms will present the entire range of raw materials, shop fixtures and fittings, merchandise, sales promotion, working and operating technology, and services. With the topics of snacks, coffee and ice cream, the trade fair will highlight other key trends on the eating out market. Not least because of the extraordinary summer in 2018, consumers have acquired a taste for individual ice cream creations which differ from the products offered by industrial manufacturers. In particular confectioners, but also gastronomy-oriented bakeries can increase their sales potential in this segment.


                Moreover, craft bakers must focus on the digitalisation wave in the industry at an early stage. This does not only involve the enormous development leaps in cash register systems and administration IT. Digital networking under the keyword "Industry 4.0" is also becoming a new business challenge in production and logistics. südback will present every topic area to visitors from home and abroad in a compact form.


About südback:
südback is one of the most important events for bakers and confectioners in the German-speaking region and other European countries. It is the meeting point for the bakery industry and a permanent fixture in the diary of many decision-makers. In 2019 over 700 exhibitors will present their products and services to around 37,000 visitors from home and abroad on a gross exhibition area of 65,000 square metres in six exhibition halls. When südback is held for the 28th time in its 41st year, Messe Stuttgart and its partners - i.e. the Bäko Head Office of Southern Germany, the Regional Association of Guilds of Württemberg Bakers and the Baden-Württemberg Regional Association of Guilds of Confectioners - are also aiming to top the records from the previous event. The successful combination of a traditional trade fair and an accompanying programme provides trade visitors with numerous opportunities to obtain information on trends and new products, and also exchange know-how and experiences with colleagues and experts.


                You can find more information about südback at: